Author = Abdolmaleki, Hossein
Number of Articles: 5
Modeling of the role of Marketing Mix (7p) on Brand Loyalty in Fans of Nasaaji Mazandaran Club with mediating the word of mouth

Volume 5, Issue 2, July 2024

10.22034/sms.2024.62706

Hossein Abdolmaleki; Roohollah Kiani; Seyed Nemat Khalifeh; Seyed Bahador Zakizadeh

Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements

Volume 4, Issue 1, May 2023, Pages 1-12

10.22034/sms.2023.62665

Hossein Abdolmaleki; Bahareh Khalili; Fatemeh Zarsineh; Maryam Sadeghi; Zahra Fathi

Sports Marketing Studies

Journal Archive